The hosting term “Bad Neighbor” when used to reference a website that is hosted near your website that negatively impacts your search engines optimization efforts due to spamming and participating in other black hat techniques. Choose your hosting company wisely. Ranking well with a bad neighbors(s) can be nearly impossible regardless of the time or money you spend trying to get there. Linking to sites that are known spammers or practice unethical marketing can also negatively impact your rankings.

Meta Data: A group of data that is used to give information about the current webpage. Meta Data is used mostly by programs and scripts, web page viewers don’t see the meta data. Meta Data is stored by Meta Tags which reside in the head area of an HTML page.

Tip: You can check the Meta Data of any web page by selecting View — Source and looking inside the head tags

BackLink: A hyperlink from another website that leads to your own. The amount quality backlinks a website has is one factor in determining its ranking in search engines. Linking websites pagerank, link keywords and relevance are some of the values determining the quality of a backlink. A backlink from a well respected website with a good pagerank isn’t just for search engines as many users may find their way over through the backlink. Depending on the linking websites traffic volume, building backlinks strictly for the traffic isn’t a bad idea.